B2B Services
Gurgaon · Lead Generation + Google Ads
The challenge. A B2B services firm relied entirely on referrals and had no predictable pipeline. Their previous agency ran broad campaigns that produced form fills but few genuine enquiries.
What we did. We rebuilt the account around high-intent search terms, rewrote the landing page to qualify visitors before the form, and aligned ad copy with the exact questions their sales team heard on calls.
What changed. Enquiry quality improved noticeably — the sales team reported conversations with better-fit prospects, and the firm gained a repeatable channel it could scale with confidence.